The Shyft Group has brought to market an evolutionary solution within the electric vehicle space. A truly commercial, last-mile, electric delivery solution. We helped build a brand and develop launch materials for their new Commercial-Grade EV Ecosystem.

With our talented and capable in-house production team, we set out to build a suite of tools to help launch the brand in a big way. In a very short amount of time, we developed videos, digital media, trade show graphics, a vehicle wrap, and collateral materials, all to encourage businesses thinking of going electric to Charge Ahead with Blue Arc.

ROLE: CREATIVE DIRECTION