Quaker knows that there is more to the versatile oat than oatmeal. It’s a nutritional powerhouse that can be used in hundreds of delicious ways. Even though oats are used world-wide, they tend to be prepared in the same way over and over.

Quaker set out to show the world the endless possibilities in the humble ingredient that is probably in their cupboard right now. We created an advertising campaign that could be leveraged in countries around the world and a design system that could accommodate cultural and language differences.

ROLL: CREATIVE DIRECTION, ART DIRECTION, DESIGN