Red Robin has always been known for its inventive and original burgers. But in truth they apply that same inspiration to everything they make. To let all their offerings shine, we developed three new virtual brands that focus on these other areas of expertise. I lead an incredible creative team that gave these brands unique identities, going so far as to developing backstories to help inform language and visuals.

ROLE: DESIGN & CREATIVE DIRECTION | DESIGN & ILLUSTRATION (CHICKEN SAMMY’S)