Naked Juice was given a unique media opportunity in the World Trade Center station in New York City. The station houses one-of-a-kind video displays–one about as long as a football field–that allow a brand to essentially take over the entire station for 30 seconds at a time.

Working with the world renowned director and photographer, Michael Sommoroff we crafted a world of falling ingredients that gave travelers a unique, close up view of fresh produce. Using special cameras and lighting, we took movement that lasted only an instant, and slowed it down to create a visceral experience for viewers.

ROLE: CREATIVE DIRECTION