The Variety Pack team at Frito-Lay was looking for an impactful way to showcase their partnership with the iconic game company, Hasbro. We specifically focused on their board games like Monopoly, Sorry, and Scrabble, just to name a few.

Our idea was to hide a custom board game inside every Variety Pack box to serve as a sweepstakes entry mechanism. Using AR technology we worked with the amazing talent at Tool to help bring our vision to life. The world we created was immersive and filled with areas to explore as you play.

ROLE: CREATIVE & DESIGN DIRECTION