A small probiotic beverage company out of California, KeVita was building momentum with consumers all across the country. So much so, that the time had come to give the brand an identity beyond what consumers encounter at shelf. KeVita asked us to help express the benefits of probiotics and how alive you feel on the outside, when you feel good on the inside. We tapped into real people and the times when they feel most alive, to help us tell this story.

ROLE: CREATIVE DIRECTION