Cold-pressed juices bring a whole new dimension to what can be done with market-fresh produce. Naked Juice set out to develop a line of cold-pressed juice blends that would give consumers something both delicious and lighter than the smoothies from Naked, but just as nutrient-dense.

We set out to introduce this new premium offering in a way that felt familiar to the loyal Naked consumer. We developed a look and feel that was used in sampling, on-line, in-store and in a documentary-style video that brought the focus to the people whose passion is making the healthy stuff taste delicious.

ROLE: CREATIVE & ART DIRECTION