IZZE was a brand that not only needed a presence outside the shelf-set, but they needed to find their place in a crowded millennial mindset. With just fruit juice and sparkling water, IZZE was the perfect ingredient in the real social gatherings that millennials value in their increasingly virtual world. We encouraged a DIY spirit with our expertly crafted recipes, a Spotify promotion and tons of entertaining ideas delivered on IZZE’s social channels.

ROLE: CREATIVE DIRECTION