Odyssey has been dominating the short game for decades and came to us to help showcase a new, beautifully simple, visual alignment system. This system makes it easy for golfers to see subtle changes in club angle and those subtle changes can make the difference between missing a putt and sinking one. We developed print, digital and broadcast advertising, point-of-sale, and cutting-edge experiential support to bring this simple approach to life.

ROLE: ART DIRECTION