Working with the fantastic folks at Colvita Creative I had the opportunity to partner with a great friend and amazing writer, Vince Van Bael, on a digital campaign for Gunnison + Crested Butte.

This part of Colorado is a dream come true for outdoor enthusiasts like mountain bikers, trail runners and skiers that are serious about steep terrain. It’s a visually stunning and incredibly authentic place.

For this mythical place, we created a visual system that would disrupt, but also be flexible and cost effective with the use of existing images from a vast library. Language felt familiar but slightly skewed furthering the dream-like qualities of the campaign.